PROJECT INFORMATION

SOLIDARIDUP

Creative idea: Bideon Productions

Client: Zabalketa

More information

This is a video marketing campaign created to publicize the SolidaridUP movement, a project created by the NGO Zabalketa with which they want to improve the conditions of people who are in vulnerable situations.

We wanted to recreate the story of a woman who goes to a hairdresser to get a haircut through the SolidaridUP movement. For her it is not the fact of cutting her hair but of talking to people, of feeling one more in society, of knowing that there is always someone who is willing to help.