ONGI ETORRI - WELCOME - WELCOME
Client: OSI Ezkerraldea Enkarterri Cruces ESI
Creative idea: Bideon Productions
With this promotional we wanted to encourage future doctors to do residency at the Hospital de Cruces. We asked them to be the residents of the last degree, those who encouraged their future colleagues to choose the Hospital de Cruces as their hospital of residence for their training.
We made the recording following a strict schedule, between the laboratory, the emergency room, the operating room, oncology ... We wanted to record the interviews in the work area of each specialist in order to show each area from within and thus provide visual information to future residents.
With the alternation of the interviews in the edition, mixed with the resource images, we get a dynamic promo.